Running a business has never been easy, but marketing used to seem much simpler: pay to have your advertisement displayed in a newspaper, on a billboard, in the telephone and business directories, or on TV or radio. In many ways, these options were limited and also quite pricey. As the web has become mainstream, it has changed all of these marketing notions and many more options are available for businesses to market their products and services.
Of course, even with all of these new online marketing opportunities, things are still not exactly simple. It may be easy enough to create a social media profile, but keeping up with the torrent of online marketing opportunities available and actually getting your message out to customers is no easy thing. The trouble is that there is so much marketing noise out there that your business message can become lost and even irrelevant.
Getting on Top of the Online Marketing Confusion
If you are a small business with a website and few social media accounts, how are you getting the message out to your potential customers and clients? How many people are visiting your website and contacting you? Is your online copy compelling enough to convince people to get in touch with you and possibly use your services? If people are searching for your type of business, how far up in the search engines does your link appear?
The central issue is that most business owners are not marketers. They may be great at the businesses they are in but they are not content writers, website designers, or online marketers. This means that many online marketing efforts are haphazard at best and not working at worst.
As confusing as the online world of marketing is, finding help is not all that hard. In fact, it is essential for many businesses to utilise expert help when it comes to their marketing plans. Imagine if, as a business owner, you could find an experienced service that could not only design a better website for you but could write better online copy that is search engine optimised and compels more customers to use your services?
Listing Your Business Is Still a Good Option
Though it is always a good idea to have a website and a social media presence for your business, some more traditional marketing techniques remain the same. Remember those old business page directories? Now that the online world has taken over, many of these business directories have moved online. But what benefits do they offer?
Thomson Local is an ideal place to start your search for an accountant in Birmingham, for example. In an online directory such as this, potential customers can find exactly the service they need without having to rely on the search engines. In many ways, it provides them a clear and direct way of contacting the business they want.
As fast as the online world of business marketing is, no business needs to be left behind to struggle. By hiring experts in online content writing, website design, and local lead targeting, your business can thrive.