4 reasons to brand your company vehicles
Branding your company vehicles is a cost-effective way to boost your visibility, increase brand awareness and win new customers for your business.
From social media to promotional flyers, google ads to company newsletters, there is a huge choice of business marketing tools out there. But did you know that your most effective marketing tool could be sitting in your company carpark?
By applying graphics or decals to company cars or vans, fleet vehicle branding gives your company vehicles a facelift and essentially turns them into mobile advertisements for your business. Here are our four top reasons why creative vehicle branding could boost your business.
Increase your reach
Fleet vehicle branding is one of the most effective ways of increasing your reach and getting your business name in front of potential customers. The mobile nature of the medium means that your marketing isn’t restricted to one location – you can spread your message wherever you or your employees happen to be driving. Statistics suggest that van-side advertising can achieve up to 60,000 impressions a day. This will help to boost awareness of your brand and if even just a small portion of these impressions turn into paying customers, the marketing exercise will have been a success.
Wider marketing strategy
Although it is a relatively simple concept, fleet vehicle branding needn’t be a one-dimensional marketing activity. By thinking creatively about how you can incorporate your key messages and information such as social media details and special offers, you can link your vehicle graphics with your wider marketing strategy for a cohesive approach that really gets results.
One of the great things about fleet vehicle branding is that it is really cost-effective – unlike a radio ad or newspaper ad, vehicle wrapping gives you increased visibility all day, every day, and, when done well, can last for years. What’s more, research has shown that vehicle graphics are more effective than any other form of advertising when it comes to increasing brand recognition. Taken together, branded vehicle wrapping offers a great return on investment.
Traditional advertising methods typically come with restrictions; magazine advert sizes and formats, billboard placement, and television ad timings can all have an effect on how and when you communicate your key messages. In contrast, vehicle branding offers you much more creative freedom, enabling you to create a ‘moving billboard’ for your business that has the greatest possible impact.
It’s important to take advantage of this freedom and produce a creative design that really catches people’s attention – there are thousands of branded vans out there so you need to make sure that yours stands out from the competition.
This is not a medium for shrinking violets – big and bold is the name of the game. After all, if your vehicle is going at 70mph on the motorway, you want to be sure that your key message can be read in just seconds. With this in mind, getting the design right is critical. Opt for simple, eye-catching graphics and avoid adding lots of text or cluttering the space with too many components, as this can make it difficult for customers to pick out the important information.
With a clean, bold design that is consistent with your overall branding, your company vehicles could play a big part in increasing your visibility and boosting your business.