Podcasts have become increasingly common over the past few years. Many celebrities and public figures have opened their podcasts discussing various topics and have a vast audience. The time has come for huge brands to use podcasts in their digital marketing strategies.
A podcast is a series of episodes formatted and programmed that focus digitally on specific topics or themes. They are free and available on most platforms; all you need is an internet connection and an electronic device.
Research has shown that over 10% of US adults listen to podcasts daily, and they are common because of their intimacy. Below we discuss why you should consider adding podcasts to your digital marketing strategies.
Why you Should Add Podcasts to Your Digital Marketing Strategy
Podcasts are enlightening, overpowering, and versatile and a single medium has a lot of potential that marketers should not ignore. Podcasts are becoming an effective marketing strategy, and below, we discuss all you need to know about the digital podcast transformation.
- They are Engaging
Podcasts are very engaging, unlike other content forms. All readers should do is play and listen, and this can be done while walking, cooking, or driving. Podcasts do not require your full attention, and this is among their best advantages.
They are convenient for the audience to follow, and the companies do not have to struggle to reach their targeted audience. Subscribers get the most recent updates downloaded automatically on their electronic devices. Podcasts also cause an active engagement because listeners spend over 30% of their time listening to them.
- Low Entry Barriers
You can make a podcast from any location. Some create them in studios, at home, and others on the street. Podcasting is an excellent marketing strategy and needs little investment funds. Also, you do not need a script since you can go ahead with conversational podcasts.
Creating a podcast is cheaper than creating photo or video content.
- Boosts SEO strategy by Driving Traffic to the Website
Podcasts have substantial SEO benefits, and you should ensure every episode has a transcript when hosting a podcast. Following a transcript enables you to use more keywords, enhancing the chances of driving traffic back to your website.
It is also possible to add the links back to the website, driving traffic to the website. It is also possible to manage your keywords using descriptions and podcast titles. Kindly publish the transcript on written blogs to direct people to the site.
- They are Effective
Podcasts are compelling because listeners are influenced significantly by what they hear. Podcasts are also more creative than radio shows because they are not needed to follow the law’s restrictions.
They also have unique ads, and hosts can read them in the show’s tone that does not resemble the standard promotional language. Retail demand planning is a management process that lets companies customize their output.
- They Have an Enhanced Brand Visibility
Podcasts are becoming mainstream nowadays, and your brand will become more popular due to the vast online presence.
Final Thoughts
Podcasts have become more common, especially in this post-pandemic era. They are used to sharing thoughts and ideas, and brands use them in their digital marketing strategies. We have discussed the benefits of using podcasts as a digital marketing strategy, and more are available online.
