How to Use Web Marketing Effectively

Anyone who has ever owned their own business knows that you cannot succeed, no matter what kind of business you have, if you don’t know how to market it successfully. At one time that meant taking out ads in newspapers and magazines, and this should still be a part of your overall marketing strategy. But beyond the traditional marketing and advertising venues, web marketing has become the most important new trend, especially for small businesses.

From blogs and social media to well written press releases, marketing continues to be the best investment of time and money for any kind of business. It may take a bit more time to come up with that smart marketing plan, but in the long run it will prove more effective then that ad in the local paper. The web has opened up all kinds of new opportunities for creative smart marketing that doesn’t require deep pockets to be effective.

Websites and SEO

It can start with simply having a well-designed website, such as the one you see here at  While it may seem like a big investment of time and money, these days you can’t really say that your company is serious about succeeding if you don’t have a website. It can not only be your calling card online when pursuing those bigger sales, it can be the center of all your marketing plans. Here you can host your blog, write about your expansions, talk about the quality of your products and even tell the story of your business. All of this is crucial to making that important connection with potential customers. It is your virtual handshake that introduces you to the world.

Critical to getting you website in front of people who are looking for your type of product or service is search engine optimization or SEO. This is a way that your website is designed so that when someone searches on the web for a product or service, Google (or some other search engine) knows that your site has what this person is looking to find. Use an expert on SEO to create your site to ensure that when someone comes looking for your product, they can find your site quickly and easily.

Connecting with Social Media

You may be sitting there saying that your product is not something you would sell on Facebook or Twitter, but how do you really know? More and more people these days use their social media site like a search engine, looking for products and services they need on it. They follow the Facebook page of their favorite shoe store to know when the next sale is happening, the local bakery to order their weekly bread and the local dance school to sign their kids up for lessons.

Social media has grown in the last few years from a collection of sites to chat with friends to a whole network of individual friends, small businesses and even large industries that want to connect. Because social media is for being social, as the name suggests, don’t inundate your site with sales information or you will turn people off. Be chatty, inform and connect and the rest will follow.