When you work in marketing, you can never have too many leads. Whether you have hot sales leads that are eagerly waiting to buy, or cold leads that still need some convincing, it is safe to say that the more leads you have, the better. However, today we will not talk about generating any types of leads. We will only focus on the hot sales leads, and we will provide you with the best strategies for getting these prospects.
1. Buy targeted lead lists
Buying leads is complicated, as you never know exactly what you are going to get. However, contrary to popular belief, not all lead providers give you cold, useless leads. You can find good leads, with accurate updated information, leads that you can filter according to the data that interests you. SalesRipe is the best company for providing these types of leads. They give you access to millions of business and consumer leads, but they only charge you for the leads that interest you. So, you can segment their lead lists and choose only the hottest leads. Perhaps you work in the b2b industry and you are looking for companies from a certain geographical location, companies that use a certain type of software solution. Well, you can filter the lead lists based on Geo location and technology preferences, and get the hottest leads for your needs.
2. Nurture your cold lists
Every company has a different definition for cold leads. For some companies, a cold lead can be a website visitor, whereas for others it can be a person who subscribed to their newsletter. Regardless of your definition for this type of lead, make sure that you are doing everything in your power to convert them. Use call to action buttons to convince visitors to subscribe to your newsletter, send them valuable content to keep them interested in your company, keep them up to date with the latest discounts, offer them free trials or special discounts for the first purchase and so on. The important thing is to continue to build relationships with your leads, until they turn into loyal customers.
3. Make your loyal customers do the sales for you
Having customers bring you referrals is one of the best ways to generate sales leads. Think about it, everybody trusts recommendations from friends, and if your customers vouch for your business, they will become your best sales agents. However, in order to convince customers to give you referrals, you need to offer them an incentive. You can offer them a discount on future purchases, or you can provide them with other types of loyalty benefits, depending on the nature of your business.