Perhaps the most common question when you consider hiring an agency is “Why should I hire a Google ads agency? I can run my own ads, can’t I?”. While having your own in-house ads management is great, outsourcing them to a Google ads agency or specialist has its own unique set of benefits that can be too good to pass up.
However, worrying about handing off one of the most important aspects of your digital marketing to an agency is a legitimate concern. To help alleviate some of those concerns we’ll be taking a look at some of the benefits of hiring a Google ads agency and why you should consider hiring one.
Saves Time and Money
It takes a considerate amount of time and money to properly market and promote a brand. Hiring a Google ads agency can be of great value when considering the time value. By having a group of specialists and professionals handle your ads for you, you can focus on expanding and growing your business.
While it is possible to build your own in-house advertising team, you’ll be spending a lot of time training and hiring the right people with the right skill set. You would also need to pay salaries and other benefits to your in-house ads team, leading to extra costs. There is also the cost for essential software programs and resources that can have a monthly subscription.
On the other hand, Google ads agencies already have the right people, tools, and resources to get started on your digital ads. It’s also economical in the sense that you’d only need to pay for their services and no other extra cost.
Better Content and Valuable Analytics Insights
Google ads agencies aren’t just all about marketing strategies and management, they also work creatively. They know what works in the industry and provide well-designed ads, content, and landing pages for your business. These ad agencies can improve the readability and ‘wow’ factor of your content and create eye-catching advertisements.
However, that’s not where it ends. Google ads agencies have extensive knowledge and expertise of the industry and can provide valuable insights to help your digital marketing campaigns succeed in the future. By analyzing reports and metrics these agencies can monitor customer behavior, website traffic, and the performance of your ads.
Google ads specialists can vastly improve your digital marketing campaigns through website design, content, and analytics. While an in-house advertising team is able to produce similar results, hiring a google ads agency is faster and provides a polish that can only be achieved through years of experience in the industry.
Deep understanding of the Sales Funnel
The sales funnel is described as the process that prospects go through to become a customer, from initial contact to conversion. Running ads online can be a little complicated and requires a good understanding of the sales funnel. Each section of the sales funnel makes use of different marketing strategies to get the best results.
At the top of the funnel, you’d need to market to a wide audience and focus on providing information about your products. The middle section of the funnel is all about marketing to potential customers that are interested in your brand but haven’t been converted yet. Here you’d need to focus on enticing potential prospects and carefully encourage a purchase (i.e., special discounts or promos). Finally, at the bottom of the funnel, you have your loyal customers. You’ll need to make ads that are more specific to their interest and provide new products or loyalty benefits.
Google ads agencies know the unique nuances of the sales funnel and can easily navigate through the digital space. Their knowledge and expertise can help you curate the right content and target the right people. Overall, Google ads agencies can help you manage your digital marketing campaigns more effectively.
