Ryan Kavanaugh, a co-founder of Triller, knows the importance of questioning the current quo. Prior to joining combat sports, the promoter’s company, Relativity Media, was known as one of Hollywood’s most active and imaginative producers. Kavanaugh has previously said that he has no desire to create award-winning artwork, claiming, “”I’m not in this for the art… I’m just trying to earn money,” the artist claims.
With Triller Combat Club, Kavanaugh is upsetting the apple cart once again, putting on high-profile combat performances with names like Mike Tyson, Jake Paul, and now Evander Holyfield and Vitor Belfort.
At Triller Fight Club events, live musical performers have played, with rapper Snoop Dogg smoking a joint during a bout and comedians like Pete Davidson serving as roving reporters.
According to Kavanaugh, all he is doing is bringing to light things that combat sports like boxing should have adopted years ago.
Renewing An Old Sport
Boxing and mixed martial arts, according to Kavanaugh, are “only for fun.” “People would theoretically watch because it’s intriguing, regardless of how you look at it.” It is entertaining, therefore people pay to watch it. Boxing isn’t keeping up with the times, since its fan base is dwindling and shifting to a largely male over 50 demographic.
“We’re trying to mix things up a little.” We’re creating quite a stir. Every dispute we have should be escalated to a new degree, according to the strategy. That doesn’t necessarily mean it’s better; we learn from our mistakes, but it’s still an occurrence. There isn’t a fight going on. As a consequence, we want to make certain that everyone’s needs are met.”
For the time being, Triller’s main focus in the combat sports industry is boxing, but Kavanaugh believes he has plans to push out into mixed martial arts as well, placing him in direct rivalry with White and the UFC.
“Any MMA competitor who still wants to compete but isn’t under contract or searching for a second wind,” Kavanaugh said. “We find that a lot of men burn out and feel they’re done, whether they’re boxers or MMA fighters.” They have a fresh lease on life after that.
He says, “We have a plan to develop our own—call it an MMA branch if you want—that will blend boxing and MMA on our programs and incorporate components of both.” As a consequence, creating a hybrid that mixes the two is part of the process of marrying them.”
Not Looking For A Fight
To be honest, Kavanaugh claims he has no intention of criticizing White or any other promoter of combat sports, but he also refuses to apologize for Triller’s commercial methods.
“Look,” Kavanaugh said, “I feel we’re doing something new. “We’re making an effort to reach out to a broader audience. I can see why individuals in the sector are concerned. It shouldn’t, in my opinion. Everyone is held in great esteem by us. We’d want to work together with everyone. We want to help boxers improve, which is a beautiful thing to do.”
“Some people understand it and call us every day to collaborate with us, while others try to sabotage it in every way they can. The price includes everything. If it was simple, everyone would do it.”